Pay per click, or PPC marketing, is an easy way for businesses of all sizes to market themselves online. As the name suggests, the business only pays for the ad when consumers click on it, so it typically provides a very high return on investment. PPC advertising is done through search engines – the business will choose keywords relevant to their business, and then their ad will show up when these keywords are searched. Your business should be using PPC advertising – here are some tips for success with this ad medium. 

Consistently check your keyword performance 

In order for your PPC campaign to be successful, you cannot just set keywords and then forget about them. It’s very important that you check the performance of each keyword frequently. Invest more money into the keywords that are doing well, and then remove the keywords that either aren’t being searched at all or aren’t turning into clicks. This will ensure that your campaign continues to improve as you go on. 

Make sure your ad copy is effective 

In addition to choosing great keywords, you need to make sure your actual ad copy is going to grab your customers’ attention. Make sure everything is concise and direct so that people know exactly what you’re selling at first glance. The copy should indicate what makes you different and entice the reader to click. 

Make use of negative keyword options 

Most PPC campaigns allow you to choose negative keywords that you don’t want your business to be associated with. For example, if your business offers outdoor landscaping, you might also show up in searches for outdoor construction, but if you don’t actually offer those services, it’s not going to be particularly helpful. By selecting negative keywords, you will ensure that you don’t pop up in searches that aren’t relevant to your business, and therefore don’t have to pay for clicks that likely won’t turn into any sales. 

PPC advertising is particularly effective for small to midsize businesses who can’t or don’t want to spend money on more expensive ad campaigns. Contact Predxion Media today to learn more about our affordable PPC and digital advertising services.