Regardless of what industry your company is in, you need to have a presence on the internet, and there are a variety of digital advertising strategies you can use to make an impression. However, before you get started with a complex marketing campaign, you need to make sure that people who are looking for your business online can find it. This means setting up accounts with Google My Business and verifying your business on Yelp, TripAdvisor, and other sites where people might go to find your services. Here’s why this seemingly small step is actually very important.

It makes you look more official

Potential customers come to services like Yelp or Google because they trust them. They’re much less likely to trust a business that isn’t easy to find online, so if you neglect your online listings, it may put some doubt in a potential customer’s mind. Having an online presence immediately makes you look more legitimate.

You can share photos to entice visitors

Another benefit of having a verified business on Google or Yelp is that you can post flattering photos of your business to entice people to come in. You want the first photo someone sees of your space, products, or services to be so appealing that they have to learn more about it. Managing your online listings gives you control of that. For example, if you are a restaurant, you’ll want to post photos of delicious food and a warm ambiance.

You can easily address customer concerns

An advantage of verifying your listing on Google, Yelp, or anywhere else your customers shop is that you can actually interact with them on these platforms. Many people will leave online reviews after they visit your business, so you’ll get to see what’s working and what people have a problem with. If someone leaves a negative review and you go out of your way to talk to them about it and fix the problem, it can actually leave a positive impression of you in their mind.

Verifying your online listings is just the first step to creating a strong online presence. If you need even more guidance with your online marketing strategy, contact Predxion Media today.