Social media marketing should be an important part of any business’s advertising strategy, but it’s
particularly important for growing local companies who want to build up a loyal customer base.
Instagram is one of the most popular social media networks right now, with a growing user base full
of trendsetters. As Instagram becomes more influential, it’s a network every business should be on.
Here are some tips for your small business to stand out on Instagram.

Keep your feed cohesive

When deciding who to follow, users look at more than just the individual posts – they look at your
feed as a whole. A cohesive feed strengthens your brand image, and it also is an indication to other
users that you make a consistent effort to put out quality content. While a little bit of variety is good,
keeping the color scheme and general types of posts similar and cohesive will improve the quality of
your posts overall.

Respond to comments

Interacting with other accounts is a big part of being successful on Instagram. Many businesses
neglect their comments section, opting to just post and then forget about it. However, your
comments section is the perfect place to engage with potential customers on a more personal level.
You should also be interacting with other accounts that are either similar to yours or seem like they
are part of your target audience. Liking and commenting on other posts in a genuine way can help
drive traffic back to your own page. Just taking 15 minutes a day to engage with other people on
Instagram can make a big difference for your business.

Be smart with your hashtags

Instagram gives you the option to include up to 30 hashtags on your posts. This is another way that
new users will find your posts. It’s important to use the right hashtags to reach your target audience.
You need to use hashtags that other people are searching, otherwise, you’re essentially wasting
space on your post. A good way to find effective hashtags is to look at other accounts in your
industry that are successful and see what hashtags they are using.
If you want more guidance for your small businesses’ digital marketing, contact Predxion Media. We
help small and growing businesses manage their online presence.