Instagram is gaining momentum as one of the most popular social media platforms out there right now, and if your brand doesn’t already have an Instagram profile, now is the perfect time to make one. Instagram’s users are incredibly active, so it’s a great way to pull in new customers and keep existing ones engaged. To take your Instagram campaign a step further, you will need to develop ads to reach your target demographic. Here’s how to create an ad that will stand out from the pack.

Keep your captions short and sweet

It’s rare that an Instagram user is going to stop scrolling to read a long caption. If you want your words to have an impact, the best way is to keep things simple. Of course, they need to be clear enough that the reader knows what you are selling, but you don’t need to go overboard – the image should do the advertising for you. Since Instagram already offers a call to action button for their posts, you don’t need to worry about adding that into the caption.

Make your ad look like a post

A big mistake that many businesses make when developing Instagram ads is that they make it overly obvious that they are advertising. Users tend to scroll past ads that are obviously trying to sell them something. To grab their attention, create beautiful photos or posts that are visually appealing in their own right. These are much more likely to make the reader want to know more about your brand.

Appeal to your audience

When setting up your Instagram ad, you will be asked to choose some demographics that you want to market to. For example, you can select the ideal age, gender, location, and even interests. However, you want to make sure that your ad actually clicks with that audience. Before creating the ad, go through some profiles that are popular with your demographics to see what they like and what doesn’t quite land.

These are just a few strategies that you can use to step up your Instagram game. If you need even more guidance when developing your Instagram marketing strategy, contact Predxion Media. We offer affordable digital marketing services for small businesses, including Instagram and other social media marketing strategies.