Instagram marketing tips for small businesses

Social media marketing should be an important part of any business's advertising strategy, but it's
particularly important for growing local companies who want to build up a loyal customer base.
Instagram is one of the most popular social media networks right now, with a growing user base full
of trendsetters. As Instagram becomes more influential, it's a network every business should be on.
Here are some tips for your small business to stand out on Instagram.

Keep your feed cohesive

When deciding who to follow, users look at more than just the individual posts - they look at your
feed as a whole. A cohesive feed strengthens your brand image, and it also is an indication to other
users that you make a consistent effort to put out quality content. While a little bit of variety is good,
keeping the color scheme and general types of posts similar and cohesive will improve the quality of
your posts overall.

Respond to comments

Interacting with other accounts is a big part of being successful on Instagram. Many businesses
neglect their comments section, opting to just post and then forget about it. However, your
comments section is the perfect place to engage with potential customers on a more personal level.
You should also be interacting with other accounts that are either similar to yours or seem like they
are part of your target audience. Liking and commenting on other posts in a genuine way can help
drive traffic back to your own page. Just taking 15 minutes a day to engage with other people on
Instagram can make a big difference for your business.

Be smart with your hashtags

Instagram gives you the option to include up to 30 hashtags on your posts. This is another way that
new users will find your posts. It's important to use the right hashtags to reach your target audience.
You need to use hashtags that other people are searching, otherwise, you're essentially wasting
space on your post. A good way to find effective hashtags is to look at other accounts in your
industry that are successful and see what hashtags they are using.
If you want more guidance for your small businesses' digital marketing, contact Predxion Media. We
help small and growing businesses manage their online presence.


3 Ways To Improve The User Experience On Your Website

Great website design is at the heart of every digital marketing campaign. If you don't have a great
website to direct potential customers back to, you're likely to lose potential leads. It's important to put
the user first when designing your website, making it easy for them to navigate with visually
appealing features. Here are 3 ways to improve the user experience of your custom websites.

Keep graphics streamlined

While beautiful graphics and imagery are an important part of any website design, you don't want to
overwhelm your visitors with crowded, loud graphics. When you go overboard with the graphic
design, it can make it difficult for visitors to find the information they are looking for, and it also can
detract from the written copy on the site, which is also quite important.

Make sure your site is optimized for mobile

With the incredible capabilities of smartphones nowadays, it's no surprise that many people are
using them more for their web browsing. Because of this, you should always make sure your site
looks just as great on mobile as it does on a desktop. Breaking up your text with bullet points and
headers will make a big difference in the site's readability.

Keep your major design elements consistent throughout the site

It's important to maintain a consistent design throughout all of the pages on your site. Consistency
throughout your site and online marketing strengthens your brand identity, which makes you more
memorable to consumers. When putting together your site, make sure the pages are consistent -
the colors, imagery, and tone of the text shouldn't differ too much from page to page. You can
improve your website's flow with drop-down menus and hyperlinks to help visitors navigate between
pages with ease.

If your company is ready to rebrand, working with a digital agency is one of the best ways to get
ahead. Predxion is a leading online advertising agency that handles every aspect of your company's
online presence. Contact us today to learn more about
what an improved online marketing campaign and custom websites can do for your business.


Tips For Successful Pay Per Click Marketing

Pay per click, or PPC marketing, is an easy way for businesses of all sizes to market themselves online. As the name suggests, the business only pays for the ad when consumers click on it, so it typically provides a very high return on investment. PPC advertising is done through search engines - the business will choose keywords relevant to their business, and then their ad will show up when these keywords are searched. Your business should be using PPC advertising - here are some tips for success with this ad medium. 

Consistently check your keyword performance 

In order for your PPC campaign to be successful, you cannot just set keywords and then forget about them. It's very important that you check the performance of each keyword frequently. Invest more money into the keywords that are doing well, and then remove the keywords that either aren't being searched at all or aren't turning into clicks. This will ensure that your campaign continues to improve as you go on. 

Make sure your ad copy is effective 

In addition to choosing great keywords, you need to make sure your actual ad copy is going to grab your customers' attention. Make sure everything is concise and direct so that people know exactly what you're selling at first glance. The copy should indicate what makes you different and entice the reader to click. 

Make use of negative keyword options 

Most PPC campaigns allow you to choose negative keywords that you don't want your business to be associated with. For example, if your business offers outdoor landscaping, you might also show up in searches for outdoor construction, but if you don't actually offer those services, it's not going to be particularly helpful. By selecting negative keywords, you will ensure that you don't pop up in searches that aren't relevant to your business, and therefore don't have to pay for clicks that likely won't turn into any sales. 

PPC advertising is particularly effective for small to midsize businesses who can't or don't want to spend money on more expensive ad campaigns. Contact Predxion Media today to learn more about our affordable PPC and digital advertising services.


3 Competencies that Define a Great Digital Marketing Company

The importance of involvement in social media marketing

There is one common factor in each of these actions: when you keenly anticipate the next episode of a favorite TV drama, eagerly book tickets for the latest movie sequel, or can't wait to settle in the bath to read the next few chapters of a paperback. It's involvement. You want to know more, see how stories or characters evolve and be taken a few steps further in a journey you are eager to make. 

 

How does this apply to social media marketing? 

It's that same word again: involvement. People often spend large amounts of time immersed in social media sites such as Facebook, Twitter or Pinterest because they have a connection with friends or family members. But their involvement can also extend to groups of people with similar interests and shared passions. Therefore, their social media experiences are an important contributor across different aspects of their life. If you wish to make the most of your social media marketing possibilities, then involvement again needs to be the key. 

 

Solving the problem of 'uninvolvement' 

Yes, this is a word we just made up! But, it highlights a key problem with postings and content that gain no more than a 'so what' reaction from those who notice it. This can happen when a business is talking only from their viewpoint, simply telling people what that business feels they should know. Involving social media marketing takes a different tack, thus gaining both initial interest and then ongoing involvement. The various platforms can be used to offer specific advice to those using or seeking the products or services that the company provides. Postings can deal with key problems (albeit ones where the company can offer the solution), answer invited questions and can highlight positive customer reactions. Humor can be used carefully; wisdom delivered with a light touch. 

 

How involvement expands your reach 

Another key benefit of delivering content which is welcomed by its audience is in the encouragement this provides for such information to be shared. Posts can be forwarded to specific others who the initial recipient knows are interested, or simply shared with all their contacts. There's an old saying that 'word-of-mouth is the most powerful form of advertising'. Sharing content is the digital world's version of this process! 

 

If you'd like to discuss how to make the most of your social media marketing, please contact our experienced Predxion Media team now...


How to Create an Eye-Catching Instagram Ad

Instagram is gaining momentum as one of the most popular social media platforms out there right now, and if your brand doesn't already have an Instagram profile, now is the perfect time to make one. Instagram's users are incredibly active, so it's a great way to pull in new customers and keep existing ones engaged. To take your Instagram campaign a step further, you will need to develop ads to reach your target demographic. Here's how to create an ad that will stand out from the pack.

Keep your captions short and sweet

It's rare that an Instagram user is going to stop scrolling to read a long caption. If you want your words to have an impact, the best way is to keep things simple. Of course, they need to be clear enough that the reader knows what you are selling, but you don't need to go overboard - the image should do the advertising for you. Since Instagram already offers a call to action button for their posts, you don't need to worry about adding that into the caption.

Make your ad look like a post

A big mistake that many businesses make when developing Instagram ads is that they make it overly obvious that they are advertising. Users tend to scroll past ads that are obviously trying to sell them something. To grab their attention, create beautiful photos or posts that are visually appealing in their own right. These are much more likely to make the reader want to know more about your brand.

Appeal to your audience

When setting up your Instagram ad, you will be asked to choose some demographics that you want to market to. For example, you can select the ideal age, gender, location, and even interests. However, you want to make sure that your ad actually clicks with that audience. Before creating the ad, go through some profiles that are popular with your demographics to see what they like and what doesn't quite land.

These are just a few strategies that you can use to step up your Instagram game. If you need even more guidance when developing your Instagram marketing strategy, contact Predxion Media. We offer affordable digital marketing services for small businesses, including Instagram and other social media marketing strategies.


The Importance of Verifying Your Business Online

Regardless of what industry your company is in, you need to have a presence on the internet, and there are a variety of digital advertising strategies you can use to make an impression. However, before you get started with a complex marketing campaign, you need to make sure that people who are looking for your business online can find it. This means setting up accounts with Google My Business and verifying your business on Yelp, TripAdvisor, and other sites where people might go to find your services. Here's why this seemingly small step is actually very important.

It makes you look more official

Potential customers come to services like Yelp or Google because they trust them. They're much less likely to trust a business that isn't easy to find online, so if you neglect your online listings, it may put some doubt in a potential customer's mind. Having an online presence immediately makes you look more legitimate.

You can share photos to entice visitors

Another benefit of having a verified business on Google or Yelp is that you can post flattering photos of your business to entice people to come in. You want the first photo someone sees of your space, products, or services to be so appealing that they have to learn more about it. Managing your online listings gives you control of that. For example, if you are a restaurant, you'll want to post photos of delicious food and a warm ambiance.

You can easily address customer concerns

An advantage of verifying your listing on Google, Yelp, or anywhere else your customers shop is that you can actually interact with them on these platforms. Many people will leave online reviews after they visit your business, so you'll get to see what's working and what people have a problem with. If someone leaves a negative review and you go out of your way to talk to them about it and fix the problem, it can actually leave a positive impression of you in their mind.

Verifying your online listings is just the first step to creating a strong online presence. If you need even more guidance with your online marketing strategy, contact Predxion Media today.


Video Marketing Trends to Watch Out in 2019

For you to get the best out of your video marketing strategy, you must keep up with the upcoming practices that will help you achieve your objectives and push your social marketing forward. Below are some of the 2019 trending practices that will increase success in video marketing.

Focus on the story

Create videos that focus on adding value to the brand, and not just selling the product, through telling a story. The story can be on brand origin and culture, but it should appeal to the targeted customer's needs and desires. Place a relevant and strategic call to action at the end of the video that will lead to customer conversion.

Short and precise

Successful marketing videos should be short and straight to the point. A marketing video should immediately convey its value to its viewers; for example, why are they watching it? Viewer expectation should be met within the first 5 to 10 seconds. This fact increases the chances of it going viral as desired.

Not boring

Sometimes the use of humor in marketing videos helps in achieving intended results. According to the social media manager at Cisco, it is okay for someone to use comedy in the corporate world to efficiently communicate to customers. Chances of the video going viral are high as it captures viewers interests.

Videos are optimized

Marketers should use some tactics such as search engine optimization to make the video go viral. The video is then tagged with relevant keywords, descriptions, and unique headings to help in google search.

Educative

To make marketing videos go viral, marketers should make them educative to their targeted viewers. For example, marketing videos can be used to educate learners on how to use a product or service. Additionally, marketing videos can also be used to showcase the company's expertise to targeted customers.

For digital advertising assistance, don’t hesitate to contact Predxion Media, a digital marketing company. Call us today for more information.


Top Digital Marketing Trends for 2019

Digital advertising trends are known as an evolving phenomenon. On that note, it’s necessary to keep up with the existing search engine marketing trends. What worked for business professionals in the past may fail to work for entrepreneurs in the current digital era. From Artificial Intelligence to Micro moments used on social media, there are new digital marketing techniques that business professionals can use in 2019. All a marketing agency requires is to garner in-depth knowledge regarding these technologies. The same should be incorporated into business and marketing campaigns.

Voice Search is on the rise

Voice search is a modern feature. It involves speaking to a machine as well as getting the right data from it. It has made tech-based companies proud, especially with the evolution of Alexa, Siri, as well as Google Assistant. Out of five main search options, voice search is the fourth option for performing searchers online. Some voice searchers are implemented by Apple Homepod, Cortana, and Google Home. They provide searchers with instant voice answers to questions. Other voice searchers machines are installed on smartphones which display written results.

Micro - Moments

Consumer behavior is vastly changing. Today’s fight for hearts and dollars has been won in micro-moments. The philosophy of micro-moment marketing revolves around the fact that in today’s world, customers are bombarded by various emails, tweets, content, push notifications, and additional imaginable elements. The marketing industry is currently at the point of content shock. Consumers can’t purchase more content than they can handle. With micro-moments marketing, vendors are encouraged to realize that a brand or product isn’t the main center of attraction for consumers. Most of the content produced may be perceived as a form of interruption for consumers. Micro-moment helps a brand to capture customers’ attention.

Virtual reality marketing

Consumers are becoming sophisticated. They want engaging, interpersonal experiences even when shopping through social media marketing platforms. Therefore, marketers need to employ heightened and increasingly personalized communication techniques to impress audiences. Virtual reality is one of the most powerful marketing tools in the industry as it revolves around bringing customers together.

Predxion Media is a full-service digital marketing agency that employs its experts to help you marry your marketing campaign needs with the best modern strategies. We have a central office at Richmond in New York City. Reach us on 804-447-6504 if you want to work with a professional digital marketing company.


3 Competencies that Define a Great Digital Marketing Company

Partnering with a great digital marketing company can significantly propel your business to its full potential. However, over the past decade, we have witnessed the birth of many online advertising companies, and this has made it extremely difficult for most business owners to ascertain the right brand to incorporate into their businesses. Below are some tips that can help you identify the right digital marketing company.

Level of relevant experience

Understanding how the digital marketing company started and the various achievements it has made over time is one of the easiest ways to predict the direction your business will take once the digital team is on board. For instance, take your time and observe their online presence, the quality of the marketing materials they have been posting, and the testimonials they have received from their different clients. Consequently, through assessing their quality of work and positive feedback received, you can be able to gauge their level of experience.

Passion and dedication

The success of any organization is determined by how passionate its employees are towards achieving their daily tasks. With this in mind, you should embark in choosing a digital marketing company that displays a self-motivated and purpose-driven attitude. This not only guarantees you that the digital marketing team will work to the best of their ability but also assures you that you will get value for every single coin spent in your efforts to achieving digital advertising excellence.

Technical know how

Most digital marketing companies use a variety of technical tools to observe the performance of their social media posts and the effectiveness of the search engine optimization design applied. As a result, an excellent social media company should be able to use these tools with ease, displaying the ability to effectively apply them to tackle the ever-changing social media marketing need consequently giving you a marketing edge over your competitors.

Bottom line

It’s evident that digital advertising is the way to go if you want to experience steady online business growth. Therefore, ensure that you settle on a company that displays the above-mentioned skills in order to significantly reap a good return on investment for your business.