Instagram marketing tips for small businesses

Social media marketing should be an important part of any business's advertising strategy, but it's
particularly important for growing local companies who want to build up a loyal customer base.
Instagram is one of the most popular social media networks right now, with a growing user base full
of trendsetters. As Instagram becomes more influential, it's a network every business should be on.
Here are some tips for your small business to stand out on Instagram.

Keep your feed cohesive

When deciding who to follow, users look at more than just the individual posts - they look at your
feed as a whole. A cohesive feed strengthens your brand image, and it also is an indication to other
users that you make a consistent effort to put out quality content. While a little bit of variety is good,
keeping the color scheme and general types of posts similar and cohesive will improve the quality of
your posts overall.

Respond to comments

Interacting with other accounts is a big part of being successful on Instagram. Many businesses
neglect their comments section, opting to just post and then forget about it. However, your
comments section is the perfect place to engage with potential customers on a more personal level.
You should also be interacting with other accounts that are either similar to yours or seem like they
are part of your target audience. Liking and commenting on other posts in a genuine way can help
drive traffic back to your own page. Just taking 15 minutes a day to engage with other people on
Instagram can make a big difference for your business.

Be smart with your hashtags

Instagram gives you the option to include up to 30 hashtags on your posts. This is another way that
new users will find your posts. It's important to use the right hashtags to reach your target audience.
You need to use hashtags that other people are searching, otherwise, you're essentially wasting
space on your post. A good way to find effective hashtags is to look at other accounts in your
industry that are successful and see what hashtags they are using.
If you want more guidance for your small businesses' digital marketing, contact Predxion Media. We
help small and growing businesses manage their online presence.


3 Ways To Improve The User Experience On Your Website

Great website design is at the heart of every digital marketing campaign. If you don't have a great
website to direct potential customers back to, you're likely to lose potential leads. It's important to put
the user first when designing your website, making it easy for them to navigate with visually
appealing features. Here are 3 ways to improve the user experience of your custom websites.

Keep graphics streamlined

While beautiful graphics and imagery are an important part of any website design, you don't want to
overwhelm your visitors with crowded, loud graphics. When you go overboard with the graphic
design, it can make it difficult for visitors to find the information they are looking for, and it also can
detract from the written copy on the site, which is also quite important.

Make sure your site is optimized for mobile

With the incredible capabilities of smartphones nowadays, it's no surprise that many people are
using them more for their web browsing. Because of this, you should always make sure your site
looks just as great on mobile as it does on a desktop. Breaking up your text with bullet points and
headers will make a big difference in the site's readability.

Keep your major design elements consistent throughout the site

It's important to maintain a consistent design throughout all of the pages on your site. Consistency
throughout your site and online marketing strengthens your brand identity, which makes you more
memorable to consumers. When putting together your site, make sure the pages are consistent -
the colors, imagery, and tone of the text shouldn't differ too much from page to page. You can
improve your website's flow with drop-down menus and hyperlinks to help visitors navigate between
pages with ease.

If your company is ready to rebrand, working with a digital agency is one of the best ways to get
ahead. Predxion is a leading online advertising agency that handles every aspect of your company's
online presence. Contact us today to learn more about
what an improved online marketing campaign and custom websites can do for your business.


Tips For Successful Pay Per Click Marketing

Pay per click, or PPC marketing, is an easy way for businesses of all sizes to market themselves online. As the name suggests, the business only pays for the ad when consumers click on it, so it typically provides a very high return on investment. PPC advertising is done through search engines - the business will choose keywords relevant to their business, and then their ad will show up when these keywords are searched. Your business should be using PPC advertising - here are some tips for success with this ad medium. 

Consistently check your keyword performance 

In order for your PPC campaign to be successful, you cannot just set keywords and then forget about them. It's very important that you check the performance of each keyword frequently. Invest more money into the keywords that are doing well, and then remove the keywords that either aren't being searched at all or aren't turning into clicks. This will ensure that your campaign continues to improve as you go on. 

Make sure your ad copy is effective 

In addition to choosing great keywords, you need to make sure your actual ad copy is going to grab your customers' attention. Make sure everything is concise and direct so that people know exactly what you're selling at first glance. The copy should indicate what makes you different and entice the reader to click. 

Make use of negative keyword options 

Most PPC campaigns allow you to choose negative keywords that you don't want your business to be associated with. For example, if your business offers outdoor landscaping, you might also show up in searches for outdoor construction, but if you don't actually offer those services, it's not going to be particularly helpful. By selecting negative keywords, you will ensure that you don't pop up in searches that aren't relevant to your business, and therefore don't have to pay for clicks that likely won't turn into any sales. 

PPC advertising is particularly effective for small to midsize businesses who can't or don't want to spend money on more expensive ad campaigns. Contact Predxion Media today to learn more about our affordable PPC and digital advertising services.


3 Competencies that Define a Great Digital Marketing Company

The importance of involvement in social media marketing

There is one common factor in each of these actions: when you keenly anticipate the next episode of a favorite TV drama, eagerly book tickets for the latest movie sequel, or can't wait to settle in the bath to read the next few chapters of a paperback. It's involvement. You want to know more, see how stories or characters evolve and be taken a few steps further in a journey you are eager to make. 

 

How does this apply to social media marketing? 

It's that same word again: involvement. People often spend large amounts of time immersed in social media sites such as Facebook, Twitter or Pinterest because they have a connection with friends or family members. But their involvement can also extend to groups of people with similar interests and shared passions. Therefore, their social media experiences are an important contributor across different aspects of their life. If you wish to make the most of your social media marketing possibilities, then involvement again needs to be the key. 

 

Solving the problem of 'uninvolvement' 

Yes, this is a word we just made up! But, it highlights a key problem with postings and content that gain no more than a 'so what' reaction from those who notice it. This can happen when a business is talking only from their viewpoint, simply telling people what that business feels they should know. Involving social media marketing takes a different tack, thus gaining both initial interest and then ongoing involvement. The various platforms can be used to offer specific advice to those using or seeking the products or services that the company provides. Postings can deal with key problems (albeit ones where the company can offer the solution), answer invited questions and can highlight positive customer reactions. Humor can be used carefully; wisdom delivered with a light touch. 

 

How involvement expands your reach 

Another key benefit of delivering content which is welcomed by its audience is in the encouragement this provides for such information to be shared. Posts can be forwarded to specific others who the initial recipient knows are interested, or simply shared with all their contacts. There's an old saying that 'word-of-mouth is the most powerful form of advertising'. Sharing content is the digital world's version of this process! 

 

If you'd like to discuss how to make the most of your social media marketing, please contact our experienced Predxion Media team now...