Great website design is at the heart of every digital marketing campaign. If you don’t have a great
website to direct potential customers back to, you’re likely to lose potential leads. It’s important to put
the user first when designing your website, making it easy for them to navigate with visually
appealing features. Here are 3 ways to improve the user experience of your custom websites.

Keep graphics streamlined

While beautiful graphics and imagery are an important part of any website design, you don’t want to
overwhelm your visitors with crowded, loud graphics. When you go overboard with the graphic
design, it can make it difficult for visitors to find the information they are looking for, and it also can
detract from the written copy on the site, which is also quite important.

Make sure your site is optimized for mobile

With the incredible capabilities of smartphones nowadays, it’s no surprise that many people are
using them more for their web browsing. Because of this, you should always make sure your site
looks just as great on mobile as it does on a desktop. Breaking up your text with bullet points and
headers will make a big difference in the site’s readability.

Keep your major design elements consistent throughout the site

It’s important to maintain a consistent design throughout all of the pages on your site. Consistency
throughout your site and online marketing strengthens your brand identity, which makes you more
memorable to consumers. When putting together your site, make sure the pages are consistent –
the colors, imagery, and tone of the text shouldn’t differ too much from page to page. You can
improve your website’s flow with drop-down menus and hyperlinks to help visitors navigate between
pages with ease.

If your company is ready to rebrand, working with a digital agency is one of the best ways to get
ahead. Predxion is a leading online advertising agency that handles every aspect of your company’s
online presence. Contact us today to learn more about
what an improved online marketing campaign and custom websites can do for your business.